Over the last six years, Bliss brought that wine to a number of well-recognized and Michelin-starred restaurants throughout the U.S. As that business continues to grow, Bliss turned towards expanding their direct to consumer Bliss Wine Club designed as a monthly wine membership delivered right to their members’ homes.
- Led a team to conduct a feasibility assessment of global business operations
- Conducted benchmarking study to identify competitors
- Assessed marketing strategy
- Conducted capacity assessment for internal operations
- Evaluated tools to optimize online platforms to increase customer conversion rates
- Designed plan to expand customer awareness and engagement
- Created strategy for strategic partnerships with existing B2B clients and to plan long-term events in cities across the U.S.
- Developed strategy recommendations for long-term scalability