Bliss Wine Imports (Bliss) was founded in 2013 to bring organic and natural wine from small vineyards and artisanal winemakers to U.S. consumers.

Over the last six years, Bliss brought that wine to a number of well-recognized and Michelin-starred restaurants throughout the U.S.  As that business continues to grow, Bliss turned towards expanding their direct to consumer Bliss Wine Club designed as a monthly wine membership delivered right to their members’ homes. 

  • Led a team to conduct a feasibility assessment of global business operations
  • Conducted benchmarking study to identify competitors
  • Assessed marketing strategy 
  • Conducted capacity assessment for internal operations
  • Evaluated tools to optimize online platforms to increase customer conversion rates
  • Designed plan to expand customer awareness and engagement
  • Created strategy for strategic partnerships with existing B2B clients and to plan long-term events in cities across the U.S.
  • Developed strategy recommendations for long-term scalability

Project Details

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